GMG offers an event production experience different from traditional events witnessed today. Our creative team specializes in small and large-scale production across the board, pushing the momentum forward by sidestepping the competition and physically “landing in the midst” of the target audience. We invite you to participate in the evolution of your event.
Our in-house teams of creative and dynamic experts bring a mixture of funk, personality, and style to your brand or company. Our job is to think the unthinkable, package it, and show the world. No project is impossible, we see it as another challenge and we stand undefeated. At GMG you work with our entire team, from a dedicated account manager to several specialists, each qualified in the services we provide.
With today’s 24/7 media culture, it’s becoming more and more important to place your brand in the focus of the target audience. GMG helps brands grow and sustain their success with constant attention and repeated impressions using strategic placement by aligning the “DNA of the brand” with partnerships. At GMG, no brand goes unnoticed.
We take interactive dialogue to a new dimension by specializing in creating content that connects with consumers and prospect outlets in 140 characters or less. Our in-house team of dedicated social media specialists are committed to managing outgoing and incoming online interactions via social media networks such as Facebook, Twitter, LinkedIn, YouTube, blogs, Instagram, Google + and more. Our ultimate goal is to generate traffic to our client’s specific outlets of choice.
Orchestrating a successful product launch is a skill we have mastered over the course of 15+ years. Our strategy is to assemble the process and timing of all campaigns to successfully execute strategic launch objectives. We build a voice and reinforce the brand all while creating the experience. At GMG we don’t just launch your product, we launch your business.
At GMG we offer the opportunity to introduce your brand at exclusive events, with a market reach of 3,000 to 80,000 potential customers. This has proved to be one of the most effective methods for mass exposure by helping increase credibility and brand recognition to your specific target audience, bringing you one step closer to your customer.
GMG realizes that people are on the go and always connected via their mobile devices. In today’s society, mobile marketing reaches a far greater audience than any other form of advertising. From SMS to text-to-screen and QR code creations, your customers should obtain a fun interactive experience. Unlike other services, we recognize the unique needs of each and every customer that utilizes our service.
The Internet is one the simplest forms of communication used today. One person can now voice their opinion on any subject, be it true or false. With the quick strike of the enter key someone can create false or misleading information about your company causing a viral nightmare. Most companies aren’t prepared for such damage control and can often cause the situation to escalate. However, GMG’s social media specialists can ensure that any damaging statements on the Internet are effectively "buried" by positive material on yourself or your brand. With key positioning of press and media outlets, our team will maintain the positive.
Club Space welcomed GMG as part of its family from the very beginning in 2000. Since then Guerra Marketing has helped built the world-renowned brand in the nightlife industry. One of our main focuses has been developing seasonal campaigns to keep them current in an ever-changing industry. From maintaining their entire social networks, to managing and expanding their promotions team, and generating ticket sales; GMG has covered all grounds.
RESULTS Increased sales revenue by 22% from 2010 to 2011 Twitter: 15,000 (unique followers) Facebook Fan Page: 73% increase (likes) Received numerous media honorable mentions and awards from the local government and top DJ publications.
Ramon Puig also known as “The King of the Guayabera” approached GMG for the rebranding and marketing of this historic fashion line. We devised a marketing plan that would modernize the brand without alienating the original Guayabera aficionados. On June 28th GMG and Creativas Public Relation Group teamed up in the grand opening event of the Ramon Puig second store location in historic Downtown Miami. This launch introduced the brand to a variety of demographics from classic to trendy. Our complete marketing plan included social media, SEO, billboard campaigns, radio advertisement placement, and print advertisements. GMG actively continues to represent and work closely together with the Ramon Puig Brand.
RESULTS Produced and marketed the grand opening which included 500 of Miami’s most influential people. Amongst these were Miami commissioners, mayor Tomas Regalado and a slew of local celebrities and trendsetters. Featured in Travel Host Magazine (online and print), Cigar Snob, Miami.com, & Many more. Facebook Fan Page: up 516% (likes) Honorable mention and write up in NBC news website.
Cvi.che 105, Miami’s renowned Peruvian restaurant, approached GMG to help launch it’s sister restaurant-lounge and Cvi.Che’s Anniversary. Pollos y Jarras is an urban yet chic Peruvian rotisserie, adjacent to the trendy hangout Wasska Lounge. The eye-catching fluorescent colors of the bi-level eatery made the design process a breeze in creating, printing and distributing the invitations for the invitees. Driving visitor traffic to social networks and handling RSVP’s for both email and phone was amongst additional services provided.
RESULTS 3,500 VIP attendees for the red carpet block party during Food & Wine Festival Positive feedback from various parties including food blogs, online guides and sources alike. Prior to GMG’s involvement, Facebook fan page “likes” was at 4,000 hits. 40% (10,100 hits) increase as of today.
Emailbrain is a premier email marketing service created in response to the need for fast, easy, and affordable web based tools to manage email based marketing, sales, and promotional campaigns. GMG was brought on to help focus on driving in new memberships through various social media campaigns. Our objective was to completely manage Facebook, Twitter, and YouTube channels as well as developing effective pay-per-click advertisements.
RESULTS Facebook Fan Page: Increased from 4400 page likes to 15,600 likes Facebook Español: Followers increased approximately 5000% Twitter: up 2,000 unique followers
Nikki Beach, an outdoor beach club famous for its white cabanas, alluring nightclub and award winning restaurant. With 8 locations around the world and an already established name, Nikki hired GMG to increase traffic and attract diverse audiences to their original South Beach location. GMG developed and managed 2 new events on Wednesdays and Sundays. We implemented promotional campaigns including street teams, social media interactions, email blasts and SMS marketing. Another task for GMG was also handling all talent seeking and bookings. Amongst these events were live acts and performances by Miami’s most prominent entertainment company. Now 3 years running Guerra Marketing continues being the Face behind Nikki Beach South Beach.
RESULTS Reservation bookings rose 89% Sales Revenue increased 43% An overall 300% in local awareness. Positive ratings (reviews) increased 22% via Yelp and local sites, blogs and guides alike.
Patrick M is known globally for his ingenious beats and celebrated locally in the Miami music scene as a deep-funky house music DJ. Patrick approached GMG to take his already concrete fan base up a notch. As it was still short-numbered for a DJ of his caliber, reaching different audiences across the globe was key. On the grounds that a proper social media plan was needed; a proper analysis of his personality was then used to brand his talents via web-based communities.
RESULTS Targeted and Reached distinctive demographics across the board Facebook: up 5,000 (likes) Twitter: 60% increase (unique followers)
During your first consultation with GMG, you'll realize that this is no ordinary marketing team. From concept to implementation, the unique chemistry of our team sparks clever and inventive ideas that will leverage the most influential of audiences. Our strength lies in our differences, no two pieces are the same. Each individual plays a unique role in the development of every idea.